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The art of the possible: Cracking the code for winning new municipal clients

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Watch the webinar on demand.

Understanding how to serve the needs of municipalities is essential to building winning proposals. There isn’t a “one-size-fits-all” approach because each municipal RFP is unique to the city in question. However, there is a lot that you can do to prepare your team to submit an outstanding bid and build long-term relationships.

In the video, our CEO and Co-founder Nathan Baumeister and our Chief Client Officer Jill Feiler unpack the world of municipal banking, including:

  • How municipalities search for banking partners.
  • The special deposit and transactional requirements they have.
  • Ways to offer white-glove service without expanding your commercial banking team.


Municipalities battlecard

Download the free municipalities battle card!

You can use this downloadable PDF as a reference guide and discussion starter. Share it with your commercial banking team as you plan ways to win over municipalities in your region.

Download the PDF

Why municipalities make great banking clients.

Municipalities represent millions, if not tens of millions of dollars, across their operating and trust accounts, making them a good source of core deposits in addition to a large number of ACH transactions, wire transfers, and other fee-generating activities.

Contracts are often for five years with three-year extension options. It’s not unheard of for a municipality to stay with the same bank for decades.

In short, they represent:

  • Stable, sticky deposits
  • Strong transaction volume
  • Long-term relationships
Night time town square
business documents on office table with laptop computer and graph financial diagram and man working in the background

How to stand out in the proposal process.

There are a few areas where your institution can stand out. First is training their staff and creating smooth operating procedures for their team. The second is offering online banking tools that reduce their need to visit the branch in person, such as remote deposit capture technology and digital platforms to manage other sensitive transactions.

The third area where municipalities need extra support is subaccounting and escrow. Very few banks are set up to handle it efficiently, compliantly, and transparently. If you can offer this service in a way that allows them to manage their escrows and subaccounts online without needing the CFO or other team members to come to the branch, you’ll be able to differentiate from the other banks that are bidding for the business.

Additional resources

In your journey to better understand what municipalities are looking for, there are some excellent organizations and resources that you can use.

  1. Webinar deck
    Use this downloadable PDF of the webinar as reference or to share with your colleagues. It’s a great way to follow along with the replay and add your own notes.

  2. Government Finance Officers Association
    This organization publishes lots of information that city CFOs and finance teams rely on. They also hold regular conferences that you can attend.

  3. National League of Cities
    The National League of Cities exists to support municipalities in a comprehensive way, as opposed to the GFOA’s focus on finances. Their website and conferences are a great way to stay up to date with the trends and challenges that cities are facing.

  4. Find RFP
    The site offers paid access to thousands of RFPs from government agencies across the United States. It covers RFPs for a wide range of services, including banking.

  5. Bidnet Direct
    Another site that provides paid access to bid opportunities from local, state, and federal government agencies.

  6. Report: The role of munis in the future of cities report (American Banker - paid access)
    This report offers a detailed view of the financial challenges facing municipalities and how city leaders are feeling about the macroeconomic environment, especially as it relates to infrastructure development. 
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